Topic: Promotions
US Wireless Carriers Claim Less Aggressive Approach to iPhone Discounting (Sep 14, 2017)
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Amazon tries to recreate Prime Day magic with the first-ever Digital Day sales event | TechCrunch (Dec 28, 2016)
Amazon has used Prime Day as well as regular Gold Box and holiday sales as ways to boost sales of physical goods, but it’s now trying something similar with digital goods. Media sales (incorporating both physical and digital media) account for about 18-20% of total revenue for Amazon, but have been growing far more slowly than general physical merchandise, so deals like this are intended to boost that growth, especially driven by new devices sold over the holidays. However, as with most of Amazon’s sales, there are a few loss leaders here designed to drive sales of many other items sold at Amazon’s usual margins.
via Amazon tries to recreate Prime Day magic with the first-ever Digital Day sales event | TechCrunch