Pricing – Tech Narratives

Topic: Pricing

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T-Mobile Caps Roaming Benefit in Canada and Mexico (Oct 13, 2017)

The way T-Mobile has always explained its Un-Carrier moves to me is that, while some other promotions may be temporary, these are all permanent. But it looks like we’re seeing the first counter-example of that, with a change to the way the company’s roaming plan works in Canada and Mexico for unlimited data customers. Until recently, the company had offered unlimited roaming in those two countries to those customers, but now the company is capping usage at 5GB in those two countries before booting users onto the same free throttled data roaming it offers in many other countries. What’s happening here is that T-Mobile is encountering the same problem as every other unlimited offering from any telecoms operator ever: some small number of users will always go over the reasonable use the company projects, and ruin it for everyone. This is why pretty much all “unlimited” plans come with caps and throttling thresholds in reality, and it’s why it’s generally a bad idea to offer any truly unlimited service without some terms and conditions or caps, whatever the marketing benefits might be.

via Gizmodo