Topic: Identity
2016: The Year We Stopped Listening To Big Tech’s Favorite Excuse – BuzzFeed News (Dec 30, 2016)
This is a fantastic post about how tech companies hide behind that identity, and shouldn’t. Facebook is the obvious example that springs to mind, and does seem to be coming around on this point, but it applies to others too. Many tech companies abdicate responsibility, because responsibility means an imperative to act and self-examine, and most importantly to question the assumption tech is always a force for good. We need more of that questioning in 2017.
via 2016: The Year We Stopped Listening To Big Tech’s Favorite Excuse – BuzzFeed News
Snap’s IPO Roadshow Message: We’re the Next Facebook, Not the Next Twitter – WSJ (Dec 29, 2016)
One of the most interesting questions Snap has to answer as it approaches a possible IPO is which company will serve as a better benchmark for its potential – Twitter or Facebook. Part of making the pitch for the latter is demonstrating that Snap is more than just a messaging app, which means focusing on its content offerings and partnerships and the potential ad revenue they might drive. Snap’s recent rebranding and launch of Spectacles are all part of a significant evolution of the company and its identity.
via Snap’s IPO Roadshow Message: We’re the Next Facebook, Not the Next Twitter – WSJ
Twitter Embraces Its Role As A Media Company – BuzzFeed News (Dec 28, 2016)
Facebook has notoriously struggled with its identity, resisting until very recently the temptation to call itself a media company, and with good reason – media companies command far lower valuations than tech ones. But Twitter seems to be embracing its future as a media player, with a focus on news (or “live”) and video. This piece cites several new hires the company is planning to make as evidence of this shift in strategy and perhaps identity.
via Twitter Embraces Its Role As A Media Company – BuzzFeed News
Facebook CEO says group will not become a media company | Reuters (Aug 29, 2016)
Mark Zuckerberg and Facebook in general have long strenuously resisted the media company label, not least because media companies are valued much lower than tech companies. And yet Facebook has become arguably the most influential media company in the world over the past few years, a fact that’s only become clearer as 2016 has gone on. This identity crisis also makes it harder for Facebook to make smart decisions about how to manage problems like fake news on the site – the sooner it reaches some conclusions, the better.
via Facebook CEO says group will not become a media company | Reuters