Topic: Credit cards

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    Amazon to Launch Credit Card for Prime Members – WSJ (Jan 11, 2017)

    This is yet another example of Amazon pursuing its flywheel strategy of reducing friction and providing incentives for people to spend more time and money on Amazon. The 5% cash back feature for Amazon purchases will be compelling for many people, since it’s basically free money for things many of them would already buy there, but since it’s a higher percentage than for purchases made elsewhere, it may also shift some buying to Amazon. This is a smart move and I’m curious to see how many people sign up for this (something we will of course have to rely on third parties to tell us).

    via Amazon to Launch Credit Card for Prime Members – WSJ