Topic: Brazil
Netflix Wants the World to Binge-Watch – Bloomberg (Jan 12, 2017)
Though the headline is accurate, the whole point of this article is that Netflix isn’t taking a single global approach to expansion, but instead is focusing on creating localized content for various different markets, with the focus of this article its efforts in Brazil. One of the big challenges for Netflix as it expands is balancing the massive scale economies it gets by offering the same content in many markets against the need to provide culture- and market-specific content to differentiate in individual markets. The latter is of course potentially expensive, but it will be hoping that investing in one major market in a region helps attract customers in other markets in the same region, and Narcos is a great example of more regionally-oriented content. However it pans out, for now Netflix is streets ahead of any other video provider in providing locally relevant content in many markets around the world.
via Netflix Wants the World to Binge-Watch – Bloomberg