Narrative: Subscription Everything
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Amazon Prime Video’s Global Launch Looks Soft, But It’s a Game-changer | Variety (Dec 27, 2016)
It’s clear that Amazon has felt the need to compete with Netflix’s global launch almost a year ago, but its own global offering is sparse and inconsistent. The lack of localization (or in some cases any local offering at all) is one of the most overlooked issues in consumer tech – so many services we take for granted in the US simply don’t exist or are pale imitations of themselves in other markets. Apple, Google, Microsoft, and Netflix have all done well to make their offerings at least somewhat global, but Amazon is still very early in this game.
via Amazon Prime Video’s Global Launch Looks Soft, But It’s a Game-changer | Variety