Amazon Launches Echo Devices and Alexa in India (Oct 4, 2017)
On the same day as Google added to its Google Home hardware lineup and added new software features, Amazon announced a new market for its own devices and software: India. Throughout Google’s event today, it talked about the “seven Google Home markets”, whereas Amazon now has four: the US, the UK, Germany, and now India. India’s an interesting choice because Echo and Alexa aren’t even available in Canada or Australia yet even though those are likely far bigger markets and much easier to adapt to than India from an English language perspective. This is therefore just the latest sign that Amazon is taking a dramatically more aggressive approach to India over recent weeks and months and prioritizing it above other more obvious markets for some of its products. The addressable market in India is likely relatively small, limited to relatively wealthy English speakers (the Echo devices are going to cost quite a bit more than in the US, as do other western gadgets), but it will obviously help tie customers there into the Prime ecosystem, something Amazon is very keen on in general and recently in India in particular.
via NDTV
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