Comcast’s Wireless Service has 200k Subscribers, Mostly on $12/Gig Plan (Oct 3, 2017)
Bloomberg reports that Comcast has over 200,000 subscribers for its Xfinity Mobile service, which launched earlier this year. At the time of the launch, I said that, “Comcast will likely sell this service to up to 10% of its base in the next couple of years, which will be a nice boost to its revenues and profits, but will make only a tiny dent in the overall US wireless market – 10% penetration of its broadband base would be just 2.5 million customers, which is less than the number of new customers the big four carriers added last quarter alone.” In other words, even with what I’d consider pretty decent take-up, Comcast wasn’t likely to make a dent in the market. So far, it would appear it’s added around 1% of the addressable base to the service, which is a decent start, but again tiny in the broader context of the market. More notable, in some ways, is the fact that the service has mostly attracted customers to its non-traditional per-gigabyte pricing model rather than the more traditional tiered bucket model, suggesting both that customers find that appealing and that Comcast might make some decent margins even at relatively small scale.
via Bloomberg
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