Google is Reportedly Working on a Premium Google Home Max (Sep 28, 2017)
9to5Google reports that Google is working on a premium speaker for its Google Home range, tentatively named the “Max”, which could either appear alongside the recently leaked Google home Mini at next week’s hardware event or show up sometime later. Such a device would be the first sign that either of the two major players in the voice speaker market today is interested in participating in the premium audio space directly – Amazon beefed up the audio capabilities in its own devices at yesterday’s event, but they’re still not aiming to compete with high-end speakers. Given the recent announcements from partners using Google Assistant and Alexa in the premium segment, I had assumed both companies would cede that market to others, but it appears that Google at least is somewhat serious about participating directly. That’s in keeping with the premium positioning of its other hardware products, with the Pixel and Pixelbook both targeting the pricier end of their respective categories. And it makes sense if Google wants to avoid merely attracting the lower end of the market as it has largely done with Android, though it will make life even harder for Sonos if both Apple and Google get into the premium segment. (If all this is of interest to you, you might be interested in my column today for Techpinions, which dives rather more deeply into yesterday’s Amazon announcements). Lastly, I heard from a tipster today who suggested Google is also working on a couple of Home devices with screens, and that this was part of the reason it pulled YouTube from the Echo Show – I haven’t been able to confirm that yet, but it’s an interesting thought.
via 9to5Google
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