Essential Has Reportedly Sold Only 5,000 Phones Through Sprint So Far (Sep 27, 2017)
BayStreet Research financial analysts say that Sprint has sold just 5,000 Essential smartphones since its launch earlier this month, as reported here by FierceWireless. My guess is that the figure is based on channel checks, in which analysts call around random stores and ask how many units they’ve sold, and then add those up to create an estimate. Given the number is so low, I’m guessing the analysts found an average of just one sale per store. None of this should surprise anyone – I’ve been skeptical about Essential right from the start, and though I’d guess it’s sold quite a few more devices through its own online store than Sprint has, the numbers are likely still very small. Given the massive financial backing Essential has received, it’s got plenty of runway to go to figure all this out, possibly including a broader carrier distribution once its exclusivity arrangement with Sprint is over. But it’s increasingly clear that even a well-reviewed phone from a name with a history in the industry can’t break through the oligopoly that is the US smartphone market.
via FierceWireless
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