Apple Updates Privacy Site to Reflect Face ID and New Differential Privacy Uses (Sep 27, 2017)
As new versions of Apple’s operating systems and new iPhone hardware roll out, Apple has updated its website’s privacy section to reflect some of the recent changes and especially to deal with questions users may have about the Face ID feature on the upcoming iPhone X. The site starts with big picture statements about Apple’s commitment to privacy, starting with the assertion that “At Apple, we believe privacy is a fundamental human right” and moves on to more detailed descriptions of Apple’s approach to privacy. In a nutshell, the policy described there is that Apple isn’t interested in your personal data, enables you to determine with whom to share it, and also provides tools for you to protect your information and devices. Apple also addresses its use of differential privacy, which has been in the news lately for a couple of different reasons, including a recent study which asserted that it’s weaker as a privacy protection than Apple says, but also because of changes to Safari data gathering in macOS High Sierra.
For Apple, the key is that it has no reason to infringe on its users’ privacy, because its business model is best served by protecting that privacy rather than gathering data on its users. That’s a meaningful differentiator for at least some Apple customers, and reinforcing these values will be important to them, but for many other customers Apple, Google, Microsoft, and other companies’ privacy policies are not a matter of significant moment. That could of course change in time as these companies have potential access to more and more personal data including health data, but for now the surveys I’ve seen suggest that trust levels are broadly similar between big companies and most people don’t avoid companies like Google because of their business models and approach to data gathering.
via Axios
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