Facebook Signs up Walmart as Customer for Workplace Corporate Social Product (Sep 26, 2017)
Facebook has signed up the biggest private company in the world – Walmart – as a customer for its Workplace enterprise product, something of a coup as it competes against other products which have been in the market for far longer. Of course, many of Walmart’s employees work in stores and not at desks and so likely will never need accounts on the corporate social network, so though its overall size is dazzling, the size of the deployment is likely to be rather smaller. But it appears that Facebook has been quietly making good progress signing up other businesses of different sizes including some big names like Telenor (Norway’s incumbent telecoms operator) and Starbucks. All of this is indicative of Facebook’s enormous power to leverage its dominance in consumer social networking into other fields, whether messaging, photo sharing, or even crossing over into the enterprise, based on its familiar brand, interfaces, and tools. That’s never been a guarantee of success in any market for Facebook, as its repeated failures to compete organically with Snapchat demonstrate, but it has given it a leg up in many areas over companies starting from scratch and continues to make it a formidable competitor for any company going up against it directly.
via TechCrunch
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