Facebook Signs Deal with NFL for Highlight Videos (Sep 26, 2017)
Given that the live TV rights for major US sports are pretty much all sewn up for years to come, the major online platforms have been relegated to pursuing other rights, including second-tier sports (and e-sports), sports rights outside the US, and meta content including highlights and sports-centric talk shows. The latest example of that comes from Facebook, which has paid the NFL for the right to show highlights to its users immediately after games end, as well as doing a deal for NFL-created shows for its new Watch tab for video. The highlights deal kicks in immediately and the overall contract is for two years. This feels like one of the more promising deals Facebook has signed – I’m really not convinced anyone wants to watch long-form sports (like pretty much all US sports with their massive ad loads) through a social network, but highlights seem much better suited to both mobile and social contexts, because they’re very shareable and digestible in small chunks. I already regularly see highlights from various sports in my Facebook feed, but they’re almost all videos from within articles hosted off Facebook – this deal would bring the content into the platform and therefore enable monetization through advertising. As I said yesterday in the context of YouTube’s enhancements, Facebook’s video ad tools are still very rudimentary in comparison, but at least it now has ways to show ads in videos. The challenge with highlights is going to be that they’re so short and so widely available, I wonder whether anyone will want to stick around beyond the mid-roll ad break.
via Recode
The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.
Vote for or share this post
Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.