Kids’ Anonymous Feedback App TBH Hits #1 on App Store (Sep 25, 2017)

The hottest new app on the iOS App Store isn’t an augmented reality game enabled by iOS 11, but a new social app aimed at older school kids called TBH (styled tbh). What sets the app apart from pretty much every other social app aimed at kids is its limits, which prevent it from being used for bullying or other nastiness and instead focuses it on positive anonymous messages. In a world where pretty much every new platform eventually gets used for bullying and trolling, this one is admirable for its focus on positivity, something that shines through pretty clearly in the reviews on the App Store. At the same time, it clearly taps into every tween and teen’s desire to talk about friends with other friends in quasi-anonymous ways. The full article from TechCrunch which I’ve linked to below is worth a read fro the other details, but if nothing else the app’s success is admirable for its focus on trying to be a force for good in a world where so little else is. But it’s also notable for being yet another example of an app that’s launched on iOS first (with Android supposedly in the works), that’s thrived on limitations, and which has – like Facebook – taken a slow and steady approach to rolling out (I downloaded the app to try it out but it’s only available in certain states and mine isn’t one of them). The next big challenge, of course, is monetization – something that might be tough among the 12-18 crowd this seems firmly aimed at.

via TechCrunch

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