Fitbit Ionic Smartwatch Goes on Sale October 1st (Sep 25, 2017)
We finally have a firm date for Fitbit’s Ionic smartwatch to go on sale, which is October 1st – this coming Sunday, an odd day for a product launch, but consistent with the previous guidance that it would be available in the month of October, while giving Fitbit a full first quarter of sales to report in the New Year. The formal reviews of the Ionic were released before the device had an app store, and so were incomplete, but there really haven’t been any more since. Indeed, the SDK for developers goes live tomorrow, just a few days before the launch of the device, meaning that the app store won’t be a feature at launch. It’s going to be available in all of Fitbit’s regional markets, and in the US will be sold through a mishmash of channels, including Amazon, Best Buy, department stores, sports and outdoor retailers, and Verizon (though apparently not other carriers). As I said when the first announcement of the device was made, I don’t expect this to be a big seller in the overall context of the smartwatch market, and it’ll sell mostly to existing Fitbit owners and owners of Android smartphones, contributing a little to Fitbit’s overall sales and boosting its ASP nicely.
via Fitbit
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