Google Confirms Both it and Partners Will Issue Refunds for Fraudulent Traffic (Sep 22, 2017)
Last month, the Wall Street Journal reported that Google was preparing to offer refunds to advertisers whose ads had appeared on sites with no legitimate traffic but who were nonetheless charged as if there had been traffic. The problem with the refunds was that Google itself could only refund a small portion of the total because much of the money from the advertisers went to ad exchanges also involved in the transactions. Google has now announced the refund program publicly, and said that several major exchanges will also join in offering refunds, which should return a much more substantial part of the total payment. As also reported earlier by the Journal, Google is also going to be participating in a program called ads.txt, which makes it much easier to validate sites claiming to have large amounts of traffic and therefore cuts down on ad fraud, which should be a big help in this specific type of fraud, even as others persist.
via WSJ
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