Amazon Runs Big Kindle Sale on Rival Alibaba’s Site in China (Sep 22, 2017)
Amazon is running a big sale of its Kindle hardware on rival Alibaba’s site in China, a concession that it’s way behind its domestic competitors and needs to leverage their platforms in the country to achieve meaningful hardware sales. It’s a useful reminder that, for all Amazon’s dominance in e-commerce in the US and a handful of other markets around the world, it’s largely failed to break into China in a meaningful way. One big reason is the same of localization that’s plagued other big US tech companies in China, something that Apple has recently been trying to fix. Amazon has arguably done much better with localization in India, which this Recode piece suggests is going rather better for Amazon at this point than its foray into China. It certainly isn’t giving up on China just yet, but does seem to be more willing to acknowledge its failures there and pursue other strategies to achieve at least some of its objectives there.
via Recode
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