Facebook Hiring For Original Video Content Roles (May 4, 2017)

Facebook has a job opening on its site for a “Film Producer”, and the description for the role talks about “motion picture content” in a way that makes it sounds like this person is being hired to make movies. On the face of it, that’s an odd thing to do: movies aren’t made by in-house producers, they’re made on an ad hoc basis using the filmmakers (directors, producers, cinematographers, writers etc.) who make sense for a particular project, so if you’re looking to make original content you hire people good at commissioning it, not the people who actually make it. However, the detail of the posting makes it seem as though what this person will be responsible for creating probably isn’t movies for consumption by Facebook’s audience. I think Facebook means video where it says either film or motion picture, especially as it talks about “shareable content”, and a 90-minute movie is not overly shareable. I actually wonder whether this person will be creating content for internal use or to promote Facebook to its audience rather than to be enjoyed by the audience as entertainment. But Facebook’s earnings call this week reinforced the idea that Facebook is getting more serious about creating and seeding video content on the site to boost its video ad revenues, which are very dependent on longer-form video.

via CNBC


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