★ Amazon Announces Echo Look, Which Adds a Camera and Fashion Advice to Echo for $20 (Apr 26, 2017)
Amazon has announced a new device in its Echo family called the Echo Look, which assumes a different form factor, adding a still and video camera to features of the standard device for $20 more. For now, the focus is fashion advice: the camera can take full-length photos or videos of the user, acting like a full-length mirror at a basic level but also offering fashion advice through machine learning tools trained by fashion experts. I say for now, because once you have a camera in an Echo device it could be used for many other things too – indeed, when reports and pictures of this device first surfaced people assumed it was a security camera, and there’s really no reason why it couldn’t be. And several of these devices together could be very useful for motion sensing and other tasks as part of a smart home system over time too. But Amazon’s also smart to start specializing the Echo a little, with a particular focus on women, as I would guess a majority of sales of Echo devices to date have gone to men. I’d bet we’ll see other more specialized devices in time, but also other uses for this camera as it gets software updates. And this also starts to get at a real business model for Echo, which so far hasn’t done much to boost e-commerce sales but could now drive clothing revenue through sales of both third party apparel and Amazon’s own growing line. And what Amazon learns from the Look and its associated app can be fed back into the core Amazon.com clothes shopping experience too, improving recommendations in the process. But of course all this comes with downsides: not only do you have a device in your home that’s always listening, but you now have a device with a camera, which could feasibly be hacked remotely to take pictures or video of you. And Amazon will store the images it captures indefinitely, creating a further possible source of problems down the line.
via The Verge
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