Instagram Global Stories Campaign Juxtaposes Epic and Silly – AdAge (Apr 10, 2017)
Instagram Stories has been a huge hit, in part because it taps into the same instincts that have driven Snapchat’s massive success: it allows people to share photos and videos in a way that’s more casual and therefore more natural. It’s therefore smart that in advertising the feature in a global campaign, that’s one of the elements the company is focusing on. But an out-of-home campaign like this also suggests Instagram wants to attract new users to the feature and to Instagram, not just ride its existing base in growing adoption of Stories. Note that this story quotes the same 150 million user number we’ve seen for Stories in the past from Facebook – when it reports financial results for Q1 in a few weeks, it’ll be worth looking for an update on that number, to see whether it’s stagnated (or whether growth has slowed).
Update: on April 13th, Facebook announced that Instagram Stories now has 200 million, so looks like growth is still going strong.
via AdAge
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