YouTube Cracks Down on Fake Channels by Setting 10,000-View Minimum Before Serving Ads – Variety (Apr 6, 2017)
As I’ve said essentially from the beginning of the advertiser boycotts of YouTube, one easy way for the company to resolve at least some of the issues would be to raise thresholds on the channels and videos that could carry ads, and it looks like YouTube is now taking baby steps in this direction, albeit in the apparent context of impersonation rather than other content issues. Channels will now have to earn 10,000 views of their videos before they can fully join the YouTube Partner Program and begin serving ads, which should help weed out some troublesome channels before they get to the point of monetization. As of right now, that should have only a tiny effect on the ability of creators in general to monetize their YouTube activity – 10,000 views generate such a minimal amount of ad revenue that this isn’t going to hurt anyone’s ability to make money. As long as the threshold stays at this low level, then, this might be a relatively painless way to introduce at least a low bar to monetization on YouTube.
via Variety
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