WPP Drops as Major Client Unilever Slashes Advertising Costs – Bloomberg (Apr 6, 2017)
I’m tagging this against Alphabet/Google even though there’s no explicit connection here, simply because that company is by far the biggest beneficiary of online advertising spend, and this story suggests that we may see lower spend going forward as some of the world’s largest advertisers start to cut their marketing budgets. As of right now, there are only some early warning signs, with Unilever signaling cuts, but this could easily be the beginning of a much bigger pullback, which could affect not just Google but Facebook and other online ad players. The article cites some other softness in the overall advertising space, and we’ll have to see if this turns into a meaningful drop in spending across the board or just ends up being a minor dip (and whether either of those affects digital advertising specifically).
via Bloomberg
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