Apple Pay Promised to Make Plastic Obsolete. Then Came Wary Shoppers, Confused Clerks – WSJ (Apr 5, 2017)
It’s been clear from the very beginning that Apple Pay was only going to get so far as long as most retailers didn’t support the technology. Mobile payments are a tough habit to get going when it only works occasionally, and when there’s significant uncertainty about whether it will work at a given retailer, and both are certainly the case right now. As such, I would guess that many iPhone owners have either never tried it or tried it once or twice only to stop using it because it’s rarely available as a payment mechanism. Compounding the problem is the fact that, though the EMV liability shift drove adoption of new payment terminals, and many of those terminals have NFC capability, but Apple Pay support is switched off because retailers favor other methods of payment. As such, even the widely-recognized contactless payment symbol present on many terminals is no guarantee of availability. Ultimately, unless acceptance rates at retailers rise considerably, adoption by users it going to continue to be a long, slow slog.
via WSJ
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