Watch what happens when Spotify gives unknown music acts a big push – Recode (Mar 28, 2017)
This article seems to be the result of a push by Kobalt around its new royalty-tracking app for the artists it works with. If you don’t know Kobalt, it’s a music tech company which acts as an intermediary between artists and streaming services and helps ensure accurate tracking and payouts of royalties. It’s using the unique data it has on Spotify streaming to push its app and broader service this week, and this article picked up on some of the data about how Spotify drives listening of less-known artists and songs with its curated playlists. This sort of thing used to be the province of radio, but of course in recent years the streaming services have increasing power to make new artists, although they’ve used that in different ways, with Apple using Beats 1 radio to literally replicate the radio experience in a streaming setting, while Spotify uses its playlists feature.
via Watch what happens when Spotify gives unknown music acts a big push – Recode (you might also be interested in this episode of the Beyond Devices Podcast, in which I interviewed Ryan Wright, CMO at Kobalt)
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