Eric Feinberg, the Man Behind Google’s Brand-Safety Crisis – AdAge (Mar 27, 2017)
This is a fascinating little piece on a guy who claims to have technology that would help Google from showing ads on problematic videos and websites, and who has apparently been responsible for raising the issue with reporters. Unfortunately, there’s fairly little evidence of that connection in this article, and I haven’t been able to establish one independently. But it would be striking if a guy trying to sell his technology was behind this crisis for Google and YouTube. None of that is to say that the issues aren’t real, but as we all know none of this is particularly new, so it would help explain why all this has suddenly come to a head now.
via AdAge
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