Apple Watch Series 2 Satisfaction & Usage Survey – Wristly (Mar 13, 2017)

Wristly is one of the only organizations out there which does regular Apple Watch user surveys, and as such provides some very useful insights into how users feel about their Watches and how they use them. It’s worth reading the whole thing, but I’ll call out two points in particular: user satisfaction has risen over the past year as the number of users has grown significantly, and the drivers are the new hardware and new software Apple has released in the past year. That both have driven increased satisfaction is obviously good for Apple, but the fact that the new software improved the experience has possibly also worked against bigger hardware sales – I know my first generation Watch performs well enough running the new software that I don’t feel the need to run out and buy a Series 2 device, and I’m guessing the same is true for others. But of course the Watch has sold reasonably well regardless, and so the user base continues to expand, albeit still at a fairly small scale relative to massive mainstream categories like smartphones.

via Wristly

The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.

• Apple
• Apple Watch

• Customer satisfaction
• Surveys

• Apple is Doomed
• Wearables are Struggling

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