Pulse is Twitch’s new social feed and GIF-delivery system – VentureBeat (Mar 6, 2017)

In my last post about Twitch just over a week ago I described Amazon’s acquisition of the site as one of the most interesting it’s made, and talked about the two separate tracks it’s pursued with Twitch: deepening the gamer focus on the one hand, and using it as a jumping off point for other things on the other. This news is yet another example of the latter strategy, in which Twitch is being used as a platform for creating a Twitter- or Facebook-like feed of content from brands and creators. For now, that’s not going to have mainstream appeal beyond the core Twitch audience, but as Twitter also continues to evolve into something more like YouTube, that could actually become very interesting. In reality, of course, what’s missing for now is the social side – it sounds like this is mostly a one-way feed from creators to followers. But there’s no reason it couldn’t evolve into a more social or two-way following relationship between regular users as well, even if they’re not regularly posting gaming videos. Between Twitch and Echo, it’s starting to feel like Amazon has the beginnings of some really interesting and potentially powerful extensions to its ecosystem well beyond its current focus areas.

via VentureBeat

The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.

• Amazon
• Twitch

• Features
• Social

Vote for or share this post

Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.