Facebook is on a big listening tour for local media — and publishers are actually happy – Mashable (Mar 6, 2017)
When Facebook announced its Journalism Project a few weeks ago (and hired Campbell Brown to take a leadership role within it), it said all the right words about wanting to partner with news organizations and help them be successful. But the problem with platforms like Facebook and Google is those promising words have often rung hollow as they’ve subsequently pursued initiatives and products which ended up threatening rather than helping the media industry, and news sites in particular. It’s heartening, then, to see that Facebook seems to be engaging in a fairly genuine way with news organizations, and actually listening to them and their concerns. This article also suggests that these organizations are responding positively to some of the new ad options Facebook is introducing (though of course it remains to be seen how Facebook users respond to things like a higher ad load in Instant Articles and mid-roll video ads). It’s early days still, but there are at least some signs that Facebook means what it says about partnering in healthier ways with content partners.
via Mashable
The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.
Vote for or share this post
Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.