Frustrated Snap Social Influencers Leaving For Rival Platforms – BuzzFeed (Mar 2, 2017)
The attitude reported in this piece is not new at all – the New York Times reported on this a while back, but it’s been part of Snap’s DNA from the beginning: it simply doesn’t engage with “influencers” or creatives who use the platform to promote themselves in the way other platforms do. What’s new in this BuzzFeed piece is that it claims influencers are leaving the platform for others where they’re treated better. Snap’s official comment in the article couldn’t be more blasé – it basically says it cares more about its customers and official media partners than these “creators” – but it can probably afford to be that way. The reality is that these influencers aren’t likely nearly as important on a platform that has lots of official, professionally produced content from brands and media outlets as it is on a user-generated network. Between content from friends and content from these official partners, Snapchat likely has plenty to keep users interested and engaged without having to kowtow to independent creators.
via Frustrated Snap Social Influencers Leaving For Rival Platforms – BuzzFeed News
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