Spotify is preparing to launch a Hi-Fi music tier – The Verge (Mar 1, 2017)
Another front in the challenging streaming music differentiation war: higher-fidelity music, something Tidal and some other niche services already offer but which the big players mostly haven’t. Spotify only appears to be testing this option with customers at the moment, including a range of different prices for the upgrade ($5-10), and there’s no guarantee it launches. Obviously, higher revenue per month could expand margins, but only if Spotify doesn’t have to pay commensurately more for the content itself. And of course the portion of users who would actually pay more per month is likely to be very small as a percentage of the total.
via The Verge
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