Facebook is starting to put ads in the middle of its videos – Recode (Feb 23, 2017)
This was reported as being on the way back in January, but now it’s official and expanding. That means Facebook is finally going to start trying to make some real money from all the video it’s been trying to get natively onto its platform, hopefully justifying all the effort it’s put into its video push over the last couple of years. For users, of course, that means you’re going to start seeing ads in yet more places on Facebook, though only on longer videos (ads can’t run until the 20 second mark on recorded videos or the 4 minute mark on live videos). Given that the vast majority of videos I see on Facebook are under a minute, I don’t imagine I’m going to be seeing that many. But that’s also why Facebook has been tweaking its algorithm to help promote longer videos. And of course all these ads can potentially go into the videos Facebook will show on its TV app.
via Recode
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