Microsoft launches Skype Lite Android app for India and other emerging markets – TechCrunch (Feb 22, 2017)

This looks like a great bit of innovation from Microsoft – both well customized for a local market and the first really compelling implementation of its bot strategy that I’ve seen. Facebook has been doing well for a while with its Lite offerings, which have expanded its reach in emerging markets, and this Skype version seems to offer some of the same benefits. The future integration with the government identity scheme sounds particularly interesting. There’s obviously strong competition in India for the services Skype provides, many of which already cater for users with limited bandwidth, and Microsoft continues to struggle to monetize its consumer efforts including Skype, but it’s great to see it innovating in this very localized way.

via TechCrunch

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• Microsoft
• Skype

• Emerging markets
• Innovation

• Microsoft's Consumer Challenges

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