The Key to Pandora’s Subscription Hopes: Country Music – WSJ (Feb 21, 2017)
This is a fascinating angle on Pandora’s shift to becoming an all-you-can-eat subscription music provider next month: the idea that it’s uniquely appealing to country music fans and hopes to convert many of them to $10-a-month paying subscribers. The article presents lots of interesting evidence on every point but one: that country music fans aren’t already subscribing to other services – a point it finally concedes in the penultimate paragraph. It certainly is true that other streaming services have focused on other genres, principally pop and hip-hop, and that country music fans have been a neglected bunch. But if Pandora is staking its push here on winning over this group, I suspect it’ll have a tough time making a business out it – subscription music is a scale business, and Pandora’s appeal will have to be broad to be successful.
via WSJ
The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.
Vote for or share this post
Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.