Apple has decided that the iPad Pro isn’t a computer after all – Fast Company (Feb 17, 2017)

I’m not quite sure about the headline here – in fact, I think the point of Apple’s new ads is that the iPad can do many of the things your computer can do but without some of the downsides. The examples cited include built-in LTE, Pencil support, lack of viruses, and portability. It still doesn’t feel like the iPad has a single clear value proposition in the same way some of Apple’s other devices do, but Apple is getting better at communicating some of the several reasons why you might want an iPad, and an iPad Pro in particular. And I’ve no doubt the wireless carriers will be delighted that two of the four ads specifically mention the optional built-in LTE.

via Fast Company (all of Apple’s new ads can be seen here)

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• Apple
• iPad

• Ads
• Marketing

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