Why Apple Is One Of The Most Innovative Companies Of 2017 – Fast Company (Feb 16, 2017)
I’ve never been a big fan of these kinds of ranking exercises – they’re often arbitrary, designed to make news as much as come up with the right answer, and basically meaningless in the real world. So why am I including this item here? It’s about the specific reason why Apple was chosen here: its silicon chips. This is so overlooked as a source of leadership and differentiation for Apple and yet it’s absolutely critical. It took the acquisition of PA Semi and lots of other work besides, but Apple has spent years perfecting its chip design and it now pays off in massive ways for the company. No wonder you see Xiaomi and others pursuing their own chip strategies, but no-one should assume that’s a straightforward or quick process.
via Fast Company (you might also be interested in this episode of the Beyond Devices Podcast, in which we did a deep dive on Apple’s A-series chips)
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