YouTube Orders First Original Kids’ Programming for Red Subscription Service – Variety (Feb 13, 2017)
YouTube has some original content for adults already, almost all of it tied to YouTube creators in one way or another, but it’s now extending that investment into kids’ programming to go with its YouTube Kids app. Again, several of the shows feature YouTube personalities, so it’s leveraging its access to content as well as giving creators yet another reason to stick with it rather than switching focus to, say, Facebook. The YouTube Kids app has been a bit of a mixed bag so far – at a time when several big traditional kids’ programmers eschew advertising, it’s shown ads (unless the viewer has a YouTube Red subscription), for example. But this is an interesting next step.
via Variety
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