Tim Cook Enthuses Over Augmented Reality – The Independent (Feb 10, 2017)
This is probably the meatiest commentary we’ve had on augmented reality from Tim Cook yet, though he’s spoken enthusiastically about it in the past. Read the last two paragraphs from this interview for the full take, but it’s worth pulling out several points: Tim Cook likes AR over VR because it keeps you in the world rather than taking you out of it; it’s for everyone rather than a niche (by implication, unlike VR, which is most exciting at present for hardcore gamers); it’s as big a deal as the smartphone, and yet not a product but a feature or capability – he likens it to the silicon in the iPhone; and it’s going to take a while before it’s ready for the mainstream (which you can take as meaning it isn’t coming to the iPhone or Apple products just yet, or that it’ll be a niche technology even when it does – the former seems more likely, but who knows.) Lots to chew on here, but for me the silicon comparison is the most interesting – that strongly implies we’ll see this in an iPhone rather than a headset from Apple in the near term.
via The Independent (UK)
The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.
Vote for or share this post
Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.