YouTube Introduces Live Mobile Video for Top Creators – Mashable (Feb 7, 2017)
Live video is already a big deal at YouTube, but streaming live video from a mobile device has been surprisingly late in YouTube’s rollout of the feature. Now, it’s finally making it available to channel owners with over 10,000 subscribers, after testing it for months with a smaller group of creators. This feels like a smart way to start, even if it’s somewhat ironic that the video platform known for user generated content will close the feature off to regular users, at least for the time being. If the quality of the early live video on YouTube is good, it could do much better than on Facebook, where most of the live video I’ve seen has been pretty poor, and feels more like spam in my feed than a useful addition. YouTube seems to be sensibly prioritizing quality over quantity here. The monetization angle is interesting – mid-roll ads are always interruptive, and YouTube appears to be focusing on paid comments, a much more unique model and one which doesn’t detract from the video itself. I’m very curious to see how much that feature gets used, though Google will never tell us how much money it makes this way.
via Mashable
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