Netflix Plans New Toys, Merchandise Based on Hit TV Shows – Bloomberg (Feb 7, 2017)
This is an interesting but totally logical move from Netflix – I just listened to Disney’s earnings call earlier this afternoon, and was reminded once again of how big a chunk of revenue the company derives from merchandising (not to mention theme parks and other businesses which piggyback off characters from its movies and TV shows). I’ve already seen smaller tie-ins like King Julien showing up on my kids’ yogurt, and it sounds like Netflix has done some more direct merchandising with Hot Topic already too. So this is a very natural evolution, but it’s interesting to see Netflix describe this as mostly about marketing rather than driving a big new revenue stream. In time, it could certainly achieve both, and that’s another helpful way to offset some of the big spending on original content.
via Bloomberg
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