NetEase Offers Google a Way Back to China — The Information (Feb 6, 2017)
Though the NetEase tie-up is the main “new news” here, the broader story is that there are still important barriers to Google getting back into China (just as there are for Facebook), the thorniest of which is whether Google sacrifices its stance on censorship in order to re-enter the market. That was the primary reason it left back in 2010, and yet the Chinese government’s approach hasn’t really changed in the interim. Unlike Facebook, which is prevented by the government from operating in China at all, Google chose to leave China of its own volition, and the main barrier to re-entry would be deciding to go back in despite the moral quandaries inherent in such a choice. This is where Apple’s history in China is interesting – as first and foremost a hardware company, it has been able to run the core part of its business just as it does elsewhere, with any censorship applying to narrow slices of its overall business, such as individual apps in the App Store or the iBooks store as a whole. For Google and Facebook, however, access to information is their central value proposition, and so sacrificing the completeness of that offering to censorship is a much bigger concession.
via The Information
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