Facebook Tunes Into Television’s Market – WSJ (Jan 31, 2017)
Facebook’s quest to find new places to put ads continues. It’s far from clear what this Apple TV app will actually look like yet – whether a simple feed of all the videos from the user’s News Feed, or something more. Making the jump to TV from mobile is really tough – Facebook on a smartphone neatly fills all those moments during the day between things: waiting for a bus, killing time during a commercial, and so on. I’m not convinced it can make the transition from the thing you do while watching TV to watching TV itself. It’s another one of those cases where the reasons why Facebook would do it are obvious, but the reasons for people to actually use it are far less so.
via WSJ
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