In Move to Facebook, Barra Leaves Unfinished Expansion at Xiaomi – Bloomberg (Jan 30, 2017)

This is a good overview of how the international part of Xiaomi’s business fared over the last several years, while Hugo Barra was in charge, and it argues that Xiaomi’s progress during that time was limited to some countries and mostly symbolic elsewhere – gaining mind share but not market share. And of course, it still hasn’t fully launched in the US, which can be considered the biggest failure of Barra’s leadership of the international business, with the company’s first big CES press conference one of his last official actions in the role.

via Bloomberg

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• Xiaomi

• China
• E-commerce
• Emerging markets
• Growth
• Smartphones

• Chinese Expansion

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