Snap plans to publicly file for its much-anticipated IPO late next week – Recode (Jan 27, 2017)
I’m so looking forward to this filing being made public – it’s always a lot of fun to suddenly be able to dive deep into a formerly private companies finances and metrics. I’m very curious as to what they show and I’ll certainly write an in-depth analysis when I’m done investigating. The things I’m most interested in are revenue run rate and profitability. Snap has been trying to get commitments from media buyers to spend more in 2017, but I’m not sure there will be any evidence of that in the filing, which will typically be backward- rather than forward-looking. I’m assuming Snap isn’t profitable, but just how profitable and what the trajectory looks like there are big questions – Twitter famously still isn’t profitable several years after its IPO, while Facebook is one of the most profitable tech companies out there, so this is another area where Snap will want to demonstrate it’s more like the latter than the former.
via Recode
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