NV Energy Announces Solar Agreement with Apple – Press Release (Jan 25, 2017)
One of the defining characteristics of Tim Cook’s leadership at Apple has been the company’s far greater commitment to corporate social responsibility initiatives, and especially environmental responsibility. Lisa P Jackson leads this effort for Apple, and has been the spokesperson for a lot of its public outreach on the topic. Renewable energy and recycling are two big facets of Apple’s environmental commitment, and this Nevada deal is focused on the former, under which Apple is moving rapidly towards 100% renewable energy use. This kind of stuff doesn’t make a huge difference to most customers, but it’s certainly part of Tim Cook’s apparent commitment to Apple being a force for good beyond just the products it puts into the world (which was always Steve Jobs’ main focus).
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