Lyft to launch in 100 new US cities, including 40 on Thursday – Business Insider (Jan 25, 2017)
Lyft is perennially in second place in the US ride sharing market, in terms of cities served, rides taken, and any other metric you might care to check. But it’s also been losing far less money at its smaller scale, and has looked like hitting profitability rather sooner than Uber. However, a massive expansion like this is likely to set that effort back somewhat, given that the main reason for the losses is customer acquisition costs, which are always highest in a brand new market. I’ve yet so see any commentary on that point from any of the coverage on this news today, but it should be a major focus here for anyone watching the company.
via Business Insider
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