India’s smartphone user base topped 300 million in 2016 – The Economic Times (Jan 24, 2017)
Counterpoint Research has good data on the global smartphone market, and especially in emerging markets like India, so the numbers here are broadly reliable. India is a fascinating market – Apple and others have often compared it to China, but though the size is similar the demographics and wealth are very different, even if you compare India today to China a few years back. I’m not yet convinced that India is going to look like China does today anytime soon from a smartphone perspective, and that makes life very tough for a brand like Apple, which was tenth in the overall market share rankings. It did capture 62% of the premium market in Q4, but the premium segment is only a tiny fraction of the overall Indian market, which continues to be dominated by cheaper handsets, increasingly coming from Chinese vendors. You might be interested in this piece I wrote a few months ago about Apple’s prospects in India.
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