Alphabet’s smart home brand Nest expands to Germany, Austria, Italy, Spain – TechCrunch (Jan 23, 2017)
Nest has appeared somewhat stuck over the last couple of years – though there have been updates to some of its existing products, there’s been nothing brand new or particularly notable, and it seems committed mostly to maxing out its addressable market with existing products. That’s confirmed by this report of expansion into new countries in Europe, which is one of the few levers left to the company based on its current business model and products. I continue to feel very strongly that the future of home automation is services, and Nest has no direct play there for now, though its new CEO is well suited to pursue such a strategy. In the meantime, all it can do is attempt to saturate the addressable market for retail, DIY purchases of smoke detectors, thermostats, and cameras, which is largely limited to early adopters and tinkerers. That’s not a great long-term strategy for Nest, and until something changes in its business model, its future doesn’t seem all that bright.
via Alphabet’s smart home brand Nest expands to Germany, Austria, Italy, Spain | TechCrunch
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