Jay Z Is Fraudulently Inflating Tidal Numbers, Report Says – Digital Music News (Jan 20, 2017)
Tidal has been one of the second tier music streaming services that often gets rolled up into the “Other” slice of streaming music subscriber number pie charts, but its reported numbers have been big enough in their own right to be broken out in some cases. There are only a handful or so of major music services around the world with more than a million paid subs, and Tidal is one of them, along with giants Spotify and Apple and fellow medium sized players Rhapsody/Napster and Deezer. But this report suggests Tidal has been exaggerating its actual subscriber numbers, which have always seemed surprisingly high, and that its real numbers are much closer to one million than the three million it has reported publicly. The reality is that Spotify and Apple between them dominate this market, with Spotify quite far ahead, and everyone else well behind Apple, which has also been growing rapidly. The other players have all struggled to find meaningful growth here, though the ad-supported streaming business is far more popular (though it also delivers far lower revenues to the industry). I wouldn’t be surprised if Tidal exits the market in the near future if this is the true state of its business.
via Jay Z Is Fraudulently Inflating Tidal Numbers, Report Says – Digital Music News
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