AT&T’s Streaming Service DirecTV Now Peaking At 35,000 Simultaneous Users – StreamingMediaBlog.com (Jan 20, 2017)
Update: AT&T has now released official numbers, with over 200k paying users. So it appears Dan’s estimates were a little short. Though given that AT&T offered a free Apple TV for those who committed to three months of service, it’s possible some of those users aren’t active and will churn shortly.
Dan’s very good at what he does, so I have no reason to doubt that he’s in the right ballpark here, and these numbers are interesting in their own right. What’s even more interesting is how poorly this service has performed, and how unapologetic AT&T has been about it. I met with Enrique Rodriguez, the CTO for AT&T’s Entertainment Group, at CES, and although he acknowledged there were issues, he downplayed them. I have had better luck than some with the service once the first few days were over, but many people are still clearly having lots of issues, which is just baffling for something AT&T talked up so much ahead of time. Moreover, the platform AT&T is using for DirecTV Now is the same one it plans to use for Sunday Ticket online, its TV Everywhere services, and more going forward. I’d hope things start to change quickly here, because the way things are going right now this doesn’t look pretty.
via AT&T’s Streaming Service DirecTV Now Peaking At 35,000 Simultaneous Users – StreamingMediaBlog.com
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