Google’s Big Marketing Push Pays Off for its Pixel Phone Over Holiday – Bloomberg (Jan 19, 2017)
This piece is an interesting counterpart to a couple of others I’ve recently linked to – another quoting Wave7 estimates for Pixel sales, and this WSJ analysis from earlier today on how hard Alphabet has been pushing sales of its hardware on Google search, given what this piece says about heavy TV advertising by both Google and Verizon around the Pixel. It’s also worth reading this Verge piece, which takes a much harsher stance on what these sales numbers and the supply shortages mean, though it focuses almost exclusively on the 128GB model. The point is, Pixels are in short supply, and there’s an estimate in this Bloomberg piece of around half a million sales, so this is a very different supply shortage from Apple struggling to meet demand for over 70 million phones per quarter – in other words, this isn’t about hitting up against theoretical maximum capacity for building phones, but about very conservative planning on Google’s part. Half a million isn’t bad, but it’s fairly clear sales could have been a lot higher with better supply. Presumably Google will learn from this experience as it looks to update the Pixel, possibly later this year.
via Google’s Big Marketing Push Pays Off for its Pixel Phone Over Holiday – Bloomberg
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